There are many reasons to publish a custom cookbook, and though fundraising is probably the most common, it is definitely not the only way to take advantage of a cookbook project.
Many businesses and groups have successfully published books as promotional tools. You can use the personal pages of your cookbook to share your company's services, or fill the dividers with photos and stories that share your company history. Employees will purchase their own copies, since they're likely the ones who contributed recipes. They'll want to see their recipes in print, and will also appreciate the company history. It also makes a great tool to reach people outside your company. Not only can you give people information about your programs or services, but you share the information in a format that is useful and unique. Think about it, how many business cards and brochures have you been given and then just thrown away? Whereas, a cookbook has the potential to be used over and over again! Check out this realty company's cookbook.
They created a custom fundraising cookbook and donated the money to a local cause or charity, which can positively boost your public image. We've seen many businesses sell cookbooks and donate the money to food banks and shelters, Relay for Life races, or to support a local person or cause in their community. It can be a fun and different way to break out of the traditional public service mold and give back to your community.
A cookbook project, whether it's to raise funds or promote your business' services, is also a great way to bring employees together and create or renew a sense of unity within your company. For more information about custom promotional cookbooks, click here. To see groups who have successfully published cookbooks, click here.
And if you have a success story of your own, share it in the comments!
